Creating brand characters and maintaining the established aesthetic of the characters throughout the production process. Follow the style and guidelines of the production designer and 3D team in making sure that the brand animation is working on one, unified, appealing style. Work with the VP on the marketing campaign launch, give storyboard and animatic on Dreamforce product announcement.
Genie the Rabbit represents Genie the product, bringing real-time agility, speed, and near-infinite data to every customer interaction. Genie is kind, helpful, witty, fun, and helps you achieve incredible things. Genie brings a data-driven sparkle to everything they touch, infusing customer magic into every interaction.
Squirrels are the ultimate team players. They huddle together in nests, share their ecosystem with other animals, and are all about connecting together in a welcoming way. Automation, also, is the glue across departments. It helps to bring teams closer together, allowing them to do their job more efficiently. I created the Flo the Flying Squirrel and help designed the model sheet for the 3D team to make Flo in 3D animations.
In 1999, Salesforce changed the mindset of what enterprise software could be — easier to purchase, simpler to use, and more democratic without difficulties of installation, maintenance, and constant upgrades. Our characters reflect this vision. While each of them has a specific job and purpose, every character shares the mission of making technology friendlier, more approachable, and accessible. They also embrace the fun side of our company and inspire our community to blaze new trails. Fast forward to today and our introduction to Brandy the Marketer. We began by asking ourselves, “What inspires us about our Trailblazers?” To answer the question, we made a list of their best qualities. Then, we went looking for the perfect way to put that into a character’s personality, appearance, and places she’ll show up. With her brilliant mind only matched by her blazing fur coat — perfectly matching Marketing Cloud’s hallmark orange — Brandy truly is a natural fit for the Salesforce family.
